Click Referral in the Default Channel Grouping list. Step 1: In the Google Analytics Master View section, select Acquisition from the left side column and select All Traffic and then Channels. Three steps to identify bot traffic in GA Make sure that the Bot Filtering box is ticked in this section. ![]() ![]() To view this option, go to Admin and then View Settings in Google Analytics. ![]() This option filters many bots that Google can identify as a bot or spider. Was there a special campaign or an activity that would lead to an increase in web traffic in March? If not, and the traffic is not internally sourced, it can be concluded that this traffic may be generated by bots.īefore starting this research, it is very important to check whether the standard Google Analytics bot traffic and spider filter is selected in the Analytics settings or not. There are also two other spikes that aren’t in the normal flow of traffic distribution. The screenshot below shows an increase in traffic. You should also set up alerts that notify you automatically when a threshold is reached. Detecting suspicious activity in GAĭo you review your web traffic and analytics results on a daily or weekly basis? Examining your analytics results regularly and knowing your web traffic and traffic sources can help you identify bot and spam traffic. Doing this will help you make effective data driven decisions. More importantly, it’s vital for your business to be proactive in detecting bot traffic, and then to filter out bot activity. It could also have an impact on overall business performance. This traffic can cause misleading results in your web page data and Google Analytics reports. We hope that the presented data in this article will make you more enlightened in traffic analysis and the specifics of this topic.Bot traffic is the name given to non-human traffic and traffic created by various spiders and programs. You have to click on Acquisition → All Traffic and Channels → Referral (under the Default Channel Grouping column).
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